Table of Contents

Contents

How To Use This Book…………………………………………………………………11

Chapter 1 : All I Need is Money…………………………………………………….13

Chapter 2 : How to Choose (and Court) a Banker……………………………..35

Chapter 3 : Banking is a Contact Sport……………………………………………51

Chapter 4 : How Not to Get Your Banker Fired(And When to Fire Him)……….67

Chapter 5 : Money Doesn’t Matter (Until You Don’t Have Any)………..77

Chapter 6 : A Loan, Again? Naturally!…………………………………………….91

Chapter 7 : Getting Credit Where it’s Due……………………………………….103

Chapter 8 : Tips & Traps………………………………………………………………125

Chapter 9 : A Few Words on Success,

Final Thoughts from a Banker and an Entrepreneur………………………..143

About The Authors……………………………………………………………………….160

Good Books Make Great Gifts ………………………………………………………162

Order Form …………………………………………………………………………………163

 

Introduction

Ron Sturgeon

With fewer small business loans being given and fewer community banks to give them, you need to know everything you can about getting to yes with your banker.

This book exists because many of the questions that entrepreneurs and aspiring entrepreneurs ask me are about how to get the money to start or grow a business.

What I know about working with bankers was learned by trial and error. I wish I had had a book like the one that you’re holding when I first applied for a small business loan.

Such a book would have given me a much better appreciation for what a banker needs to approve a small business loan and the ways that I can make his or her job easier.

Over the last 30 years, I’ve borrowed money to start and grow businesses in a variety of industries, and each experience has taught me more about the path to yes.

I’m passionate about business and helping other businesspeople succeed, and glad to share what I have learned.

Apply the principles and advice in these pages and you will be on your way.

Greg Morse

Experience is what you get when you didn’t get what you wanted. And experience is often the most valuable thing we have to offer. Experience is given and taught from many people. Looking back, my dad was much more influential on me than I could ever have imagined. We often grow up and don’t realize who some of our best mentors are until it’s too late to thank them. A rancher named Sid Evans taught me how to pull a calf, pull an all-nighter and how to pull off a great business deal. He also taught me that a man can’t drown in his own sweat.

I would be remiss if I failed to mention the hundreds of teachers, professors, colleagues, bosses, leaders, employees and friends that have helped me live my dream. At this juncture I also have to extend thanks to the best grammar teacher I ever had, Sammie Slocum. She was a secretary of mine in the late ’80s and early ‘90s. One of the hardest tasks of her career had to be teaching a 25-year-old-plus, hard-headed male how to write a sentence. She even remains a great friend today.

I thank Ron Sturgeon for picking me to help author a book with him. I would also like to thank Jennifer Henderson, who told me I was not crazy to co-author a book with Ron Sturgeon.

I have always believed that my potential is God’s gift to me. What I do with my potential is my gift to God.

Foreward

Forward by: Brian Nerney 

When I was in grade school, I thought it would be so much easier at test time if we just had the teacher’s answer sheet. Well, school is out and we are now in business. But business is so much better than school, because often, if we just look in the right place, we can get the answer sheet!

“Getting to Yes With Your Banker” not only provides answers on how to get a loan, but by following the recommendations in this book, it will be the loan that will help your business grow and become more successful. The banker that makes a business loan is more than just another banker; they are a partner in your success. Getting a loan can be the best thing for a business, not just because it provides needed growth capital, but because in order to get the loan, the business owner needs to think about the business disciplines that lead to success.

I have known Ron Sturgeon since early in his entrepreneurial career, when he had a small portable building and a few salvage automobiles. Over the years Ron built the business with a combination of infectious energy, a strong sense of urgency and plain hard work. As Ron grew the business, he also successfully bought and integrated other auto recycling yards. Ron built the auto recycling business and sold it to Ford Motor Company as its cornerstone acquisition in a rollup of more than 25 auto recyclers. After the sale of the auto recycling business, Ron bought and started more businesses, two of which were sold to publicly traded companies. None of this would have been possible without lots of money, most of it borrowed from banks.

In borrowing money from the banks, there were challenges. Many told Ron that he could not borrow that much money on a junkyard, much less salvage automobiles. Indeed, the bankers had not made a loan on salvage inventory before. I am guessing that very few, if any, auto recyclers borrowed more money than Ron. When a flood hit, he was the only recycler to get an SBA disaster loan because he could explain the business and prove the value of the inventory. His experience with growing businesses, raising capital with bank loans and three private stock offerings, have helped him understand complex accounting and cash flow with an ability to explain it simply to the bankers. Another challenge was to borrow money to purchase a company losing millions of dollars. Ron also got three SBA loans and helped others get loans, both SBA and conventional, for startups as well as ongoing operations. Ron’s experience with getting the “hard to get” loans runs long and deep, and he provides the perspective of how to overcome objections. I have known Ron for many years, and know that his words come from wanting to help others achieve success, as he has done in the past.

If you want to get a loan from a banker, what better person to ask than a highly experienced banker that has made many loans? Greg Morse has almost 25 years of banking experience, and is the CEO and founding member of Worthington National Bank. Greg completed the Southwestern Graduate School of Banking at Southern Methodist University (SMU), holds an MBA from Texas Christian University and a BBA from SMU. Additionally, he has taught MBA and senior level finance classes as an adjunct professor at the University of Texas at Arlington, where he received the Excellence in Teaching Award from UTA. Greg has also been honored as a “40 Under 40” award recipient. Even if you decide not to seek a loan, simply following the business planning and disciplines Greg discusses, as not just a banker, but as a CEO and business owner, will make business better.

In one book you not only get the highly successful entrepreneur’s viewpoint, and the experienced, respected banker’s answers on how to get to get the loan you are looking for, but you also get a guide on many of the techniques used in successful businesses. “Getting to Yes With Your Banker” is a book I recommend you completely consume for practical ways to make your business better than it is today.

If you were looking for the answer sheet on getting a loan, you found it. The bonus is that if you follow the advice in this book, it will also improve your business. Happy reading.

Brian Nerney is the Managing Director of Sundial Capital Management, a hedge fund management company. He is also the Chairman of ProFormance Technologies, a company in the automotive engine aftermarket business, and serves as a member of the Board of Directors for three other companies. Brian has founded, acquired, operated and sold businesses in the Aerospace, Automotive, Real Estate, Telecommunications and Information Technologies industries. He holds a masters degree in Aerospace Engineering from Virginia Tech and an MBA from the Wharton School of Business.